As social media and technology opens the doors for sharing information with friends, family, (and random people) the types of information that we share also grows. I love technology… and as someone who suffers from my generation’s ADHD, I also love testing new social media platforms as they are introduced. I probably sign up for a new service or download a new application 3-4 times a week. And if it’s interesting, entertaining, or something that will make my life better I will continue using it. I have a service to share my favorite music, my favorite sites, my pictures, my videos, my location, quick thoughts, not so quick thoughts, my favorite movies, my friends, and the list goes on and on.
And then the other day, my wife asked me if I was worried about sharing too much information. So much so that my identity was potentially at risk. At first I brushed her off. After all, I am supposed to be the one in the know, the one who is much more educated about this than she is (though she’ll argue with me on this – what else is new?). But as I thought about it, it’s from her everyday perspective that I should be viewing the sharing of my information. How much sharing of information is too much information?
As we spent time with family and friends over the holidays, I wanted to tweet my presents, upload pictures of our one year old son opening his gifts for the first time, and share some of our holiday anecdotes. But every time I picked up the laptop to fire something off my wife’s concern nagged at me in the back of my mind (insert your favorite wife nagging joke here). Every time, I refrained from posting what I thought to be interesting information.
So, I’ve been wrestling with this question for the past few weeks: Why am I using social media? Not only am I throwing so much information out there that a quick Google search could tell you how negligent I have been on going to the gym, a quick scan would reveal that I may be using social media without any purpose in mind.
This thought process is no different than how any business should approach using social media. Everyone wants a Facebook page, or an iPhone application, but with what purpose? Who are you talking to? What are the objectives? As a business, you understand who your audience is, what media they consume, and what the message needs to be on a particular media to get your audience to take action. In this case, social media is no different than using any other media. The difference is understanding how to use the media to get your audience to take action. So, as you think about how you are going to approach using social media in 2010, ask yourself how much is too much, and with what purpose am I doing this? Believe me, I will be asking myself the same questions.
